Carrier-1 is Dallas' leading privately owned data center, serving Fortune 500 companies with data colocation, as well as off-site office space to be used during company emergencies and natural disasters. Button worked with Carrier-1 to develop a digital strategy to boost client inquiries and quote requests, their leading indicator of business growth.
After talking with Carrier-1, we determined that the most meaningful business result of a digital refresh would be a measurable increase in RFQ's (requests for quote).
The original Carrier-1 website failed to display well on mobile devices. The request for quote tool, while thoroughly designed, failed to display well. Further, the website wasn't optimized to direct the user to the quote request form throughout the design, with multiple CTA's (calls to action).
Every Button site follows the basic foundations of conversion-focused design. The Golden Rules of Conversion include:
Our solution involved a full website redesign.
Design and collaboration was done in Figma, and implementation/development was done using Webflow.
The website is now fully mobile-responsive, and loads in under 1000ms.